I played the demo for an hour and it didn't suck as bad as I expected.
Analog controls would definitely help, although the game's limited and simplistic.
I'd like to see a Bus Tycoon where you run the business, purchases buses, brand your own fleet etc. Or a hard-core first-person version which offers the entire dashboard, gear shifting, Track IR ability, etc.
Edit: I've just tried the 18 Wheels of Steel demo. It's actually got a lot of the above features... career mode and business modelling and on the sim side lights, wipers, ignition, gear shifting, detailed cabins and mouse look, which translates into some basic Track IR capacity.
Shipfan55 you should try both demos, they don't take long to download.