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Author Topic: P&O Sick marketing strategy  (Read 968 times)


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P&O Sick marketing strategy
« on: August 01, 2007, 22:24:37 »

Yesterday I got a sick bag posted to me from P&O. How strange I thought, until I opened it and found that they were suggesting I might need it if I went on an airplane... Sick of airports, sick of delays, sick of planes... They were making a point that a ship is much more relaxing... As I found out on the Pride of Bilbao on 4th December 2006 when there was a force 11 in the Bay of Biscay.

I thought it was quite clever. Nice to see P&O is starting to work back towards its former self.

Join the campaign for 'Pride of Bilbao' and SSE (on one disc).... Model by TFM ship builders.
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